Nine Facebook Live Tips to Look More Natural

Everyone is naturally nervous about being on video. Going live brings that anxiety to an entirely new level. Whatever happens live, happens – and there is a record until you delete it. But, if you take the time to practice and prepare, while nothing can ever go perfectly, you can appear very natural and in your element on Facebook Live.

1. Ensure That You Have Good Lighting – If you can’t afford to buy lighting, you can just do the event in front of a window where the light shines in. But, getting the right lighting doesn’t have to be expensive. You can buy lighting that works from Home Depot. If you wear glasses, put the lighting up high so that it doesn’t reflect in your glasses.

2. Check Your Sound – One of the problems that people experience most with video is sound. You may want to invest in a professional mic instead of using earbuds. Some people do fine with earbuds, though. Check how your sound is and ask people who do videos that have great sound what they use.

3. Be Prepared – Sometimes, one reason people have issues going live is that they don’t know their topic and they’re not sure what they’ll say. Give some thought to what you’ll talk about. Use notes if you need to for words you are uncertain about how to pronounce or names and quotes that you want to remember. Nothing is wrong with looking at notes.

4. Be Sure to Flip the View – Sometimes the view of the video is in mirror view. It depends on your device on how you change it, but you’ll want to change it so that you’re not in mirror view.

5. Notice Your Background – The background of your video can distract or add to your appearance. How it looks depends on your own personality and your niche. You don’t want to be fake, but you do want to be comfortable. Try out different solutions so you find out what works best for you.

6. Talk Like You Normally Talk – Something weird happens sometimes to people when they know they’re being recorded. They start talking differently and using words they’re not accustomed to using. Plus, they always try to fill the air with sound. This is not natural. It’s okay to pause and think about what you’re saying. Silence can be a good thing.

7. Be Yourself – Even as you practice improving, you want to be who you are. If you don’t wear business suits to work, don’t wear them in your videos. If you do like to dress up, do that. If you like wearing makeup, do it. If you don’t, you don’t have to. Good lighting can help if you have any skin issues, or you can just wear light makeup to help if you need it.

8. Know Your Audience – Before you plan your first live event, you need to know who you are, who the audience is, what they need, what their pain points are, and how you can best help them and serve them.

9. Know Your Niche – You don’t want to go outside of your niche when you perform your live events. If your niche is about spreadsheets, you don’t want to do a cooking demo. You want to be interesting to your audience about your niche and not go outside of it.

Going live may be nerve-wracking but after you do it more, you can keep improving as you watch your videos play back. You can watch for lighting, listen to the sound, and notice where you do trip up – usually it’s because you are trying to be perfect. All of this will help you improve. Let go of the emotion, look at the data, and change one small thing to make it better with each Facebook Live event!

What do you think?  Did I miss any tips?  Let me know how you look natural during your Facebook Live events below.

How to Stay Calm during Your Facebook Live

When you’re nervous about something, it can be hard to stay calm. And when you’re nervous about doing a live event, it can get in the way of the enjoyment of it. Let’s talk about some tactics that can help you stay calm during your Facebook Live.

* No One Is Perfect

It’s okay not to be perfect during your live event. The most important aspects are that they can see you or what you want them to see, and that they can hear you. When you first sign on, give it time for people to show up, and then ask them if they can see you and hear you fine. It’s fine to adjust once you’re live.

* Technology Screws Up

Sometimes your internet isn’t working right, or a guest’s internet isn’t working right, or something goes wrong. That’s okay; you can start over. There is no time limit or reason you can’t just ditch it and start again. One tip that works is if you’re using your computer, hardwire yourself to the net instead of using Wi-Fi.

* Have Notes

If you have certain things you want to talk about, quotes you want to share, and other information, don’t rely on your memory. Instead, write down some notes. It’s also OK to look at your notes. Nothing is wrong with having notes. You do not have to stare the camera in the eye the entire time you’re live.

* Allow for Silence

Don’t try to fill the void with sound at all times. It’s okay for there to be silence at times. Knowing this will help you avoid saying “um” and “er” too much – but even if you do say these things sometimes, it’s okay. Be who you are and let yourself know that it’s okay to be who you are.

* It’s OK to Look Down at Chat

Sometimes you need to read the chat, and it requires you look down. While this is not ideal in terms of the picture-perfect camera pose, Facebook Live isn’t about that. You want the live session to be interactive, which means you need to read what people are saying during the event.

* It’s OK to Take Time to Type in the Chat

Sometimes you may want to provide a link or other information that requires text, so typing in the chat or having someone else do it during the live is fine. You want a lot of interaction, so encourage that. If you know you want to share certain links, put them in a note file, so you can copy and paste them easily.

* Go Live One Hour before Time to Tell Them You’ll Be Here Soon

This might seem strange, but this is a good way to check that the technology is working. Go live quickly just to express your excitement that you’ll be starting in an hour. Then listen to it and watch it to make sure your sound and lighting are working.

* Freshen Up Right before Your Live Session – Brush your teeth if you can, go to the bathroom, and get a cup of tea, water, or coffee to have with you during the event. You want to ensure that you are relaxed, feel good, and carry the mood with you that you’re going to talk to your friends.

If you have any type of rituals you like to do – like meditate, pray, or pet your dog and cat before the event to help calm your nerves, that’s great. However, one thing that can be said about some nerves is that on camera, nerves often come off as high-energy instead of fear. That can be a good thing too!

What do you think?  Do you have any tips or tricks for staying calm during a Facebook Live?  Share them in the comments along with a link to one of your Live events showing you utilizing your tip.

Eight Benefits of Using Facebook Live for Your Business

Facebook Live is a gift to small business owners everywhere. If you really want to get the word out about your services and you’re not using Facebook Live, you’re missing out. Facebook Live is a great way to engage with your community in an original and effective way.

Let’s look at all the awesome benefits of using Facebook Live for your business.

1. It’s Easy to Do

Over time, Facebook Live is getting easier to accomplish as they add in more functionality to the process. In the past, you had to have special software on your computer or your phone, but now you don’t need it. Having said that, for special effects and that type of thing, the add-on third-party software does exist.

2. A Fun Way to Create Unique Content

When you go live, anything can happen. It can be spontaneous, or it can be more formal and planned. It’s up to you. You can answer questions from your viewers live; you can even bring them in to interview them if you have the right technology set up. But rest assured, whatever you create can be repurposed in numerous ways.

3. It Doesn’t Cost Much

It is actually free, although as mentioned, you can spend money on third-party software and also on marketing your broadcast. And of course, you spend your time. But otherwise, going live on Facebook is free. What’s more is you can stream for four hours.

4. It Creates Buzz and Excitement

When you go live, your followers may get a notification that you’re live, especially if they ask for notifications. Be sure to ask them to sign up for notifications, to like you, and to share your broadcast with others.

5. An Effective Way to Connect with Your Audience

You can connect with your audience in a way that’s unique and real, in real time. This is an amazing development in broadcast technology because your customers literally may have you in the palm of their hand at any time.

6. Increases Brand Awareness

Even when people don’t watch when you are live, if they see the notification and see that you did go live (and if there are comments on the live event, they’ll see those too), it will automatically increase awareness that you exist. The more activity there is, the more curious others will become.

7. Drives Traffic

Going live definitely drives traffic to your Facebook page. If you’re going live in a private group, it encourages participation. And, in both cases, it can also drive traffic to your products and services if you include a call to action in the video and in the comments.

8. It’s Saved for Future Viewing

Unless you direct it otherwise, Facebook saves the video so that it can be watched later by those who missed the live event, or by those who want to watch it again. You can also download it and repurpose it on YouTube or another venue.

When you use Facebook Live, it takes a little time to build up an audience. In fact, you may end up getting most of your views after the recording is active. But, you’ll make connections, and maybe even sales, long after you did the work for the video. This is the ultimate doing the work once while experiencing the payoff repeatedly through time!

Have you used Facebook Live?  Is it a waste of time?  Did it work for you?  Share your thoughts on the pros and cons in the comments.