Ten Ways to Use Facebook Live to Market Your Business

There are so many ways to use Facebook Live to market your business that it’s hard to stop at just ten. As you read these ideas, it’s likely you’ll think of even more ways. When you do think of ideas, write them down in a file so that you can try them out.

1. Host an Affiliate Contest – Your affiliates love contests. A contest will get any launch or refresh of a product off to a great start and keep it going hot throughout the contest. Start mentioning what’s happening in your affiliate group a week before your launch, then conduct a live every day during the contest to announce who’s winning and to give tips for them to promote more effectively.

2. Host a Customer Contest – Go live and then invite your customers to go live in your group or on your page. Tell them you want to hear about how they use your product or service, and what a difference it’s made for them in their lives or business. This is a great way to get testimonials that can even go viral. Whichever live gets the most likes, wins.

3. Host a Round Table with a Panel of Experts – Bring in some experts about your topic and host a round table. Allow viewers to submit questions in advance so that even those who watch the recorded version can get their question in. Then let the panel offer their advice on the question. You can have many questions or just one question, weekly or monthly.

4. Participate in a Viral Challenge – Even though in some cases it’s not relevant to your business, it can still get the word out about your brand. Sometimes they have robot challenges, ice bucket challenges, and lip-syncing challenges. Going live doing one of these, then sharing the video result, is a great way to go viral.

5. Host an Open Question Hour – You can go live at any moment and let people ask questions while you’re live. You can give your people a warning via email and announcement or by scheduling the Facebook Live, but you can also do them last minute.

6. Create Private Content for Your Group – An effective way to use Facebook Live is to create content only for your private group. Announce it on your page, market it through your email lists, and blog – but require them to join the group or membership to get the content. You can even make this another income stream.

7. Share a Day in the Life – You get four hours to stream, so you can host a working session where you work live while everyone can watch. You can talk about what you’re doing, share with them how you do what you do, share your screen, demo what you’re doing and so forth during the live stream.

8. Share How You Decide What You’ll Do Today – Start the morning off with a motivating five-minute live video talking about your plans for the day. You can get on and say, “Today I’m going to knock out this website, upload the 30 blog posts I purchased Friday, add CTAs to them, and rock this day. What are you doing today?” Then invite them to respond to the video below. Of course, you’ll add some reasoning and some information. Facebook Live usually needs to be longer than five minutes to get more viewers, but in this case watching the recording can be energizing too.

9. Host an Open Live Critique Hour – This will work for many different niches, marketing experts, content experts, logo designers, coaches, and so forth. Invite people to be in the hot seat and get critiqued for something that you can normally fix if they hire you.

10. Conduct Regular Training – You can train people how to do things via Facebook Live. It doesn’t matter if it’s knitting, creating spreadsheets, cutting hair, doing makeup, or cooking. Think about the things you know how to do that’s relevant to your audience, and show them how to do it.

If you try any of these ideas, keep track of the results. How many conversions do you get? How many people watch it live versus watch the recording? What ways did you repurpose the content you created and what were the results from that? In marketing, data is important and can help you figure out what your audience likes most, and what delivers the most value to them and adds to your bottom line.

What do you think?  Share your thoughts in the comments…

Ten Reasons for Going Live on Facebook

Using Facebook Live is almost a no-brainer for business owners today. It doesn’t matter what kind of business you have. You could be a Mommy blogger and make use of Facebook Live. You can also own a bakery. It will work wonders for you. Let’s look at several reasons to go live on Facebook so that you can get started.

1. To Create Buzz on a Project You’re Starting – One way to get your audience excited about what you’re working on is to talk about it as you work on it. Tell them what you’re going to name it and tell them what it’s going to include. Get their feedback on what they think so you can perfect it and make it what they want and need.

2. To Explain a Difficult Concept – When you have something you want to explain to your audience, something that is hard to demonstrate with only text, video can do wonders. You can teach the proper way to mix a cake, how to code something, or how you organize your files. If it needs visuals, going live can help.

3. To Answer Questions You Got in Email – If you get regular questions in email, on social media, or in your help desk that you think would be great to answer on live, do it. You can go live for just one question at a time, then add the recorded videos to your help desk.

4. To Launch a New Product or Service – If you have finished creating a new product or service and you’re ready to make sales, use a live event on Facebook as part of your launch. You can even record yourself clicking to make the site live. This is a great way to get people excited, especially if you offer a special launch coupon code.

5. To Conduct a “How To” Webinar – If you need to teach something to your audience, Facebook Live is the perfect way to do it. The stream can last up to four hours, so you should be able to teach a lot to your audience in that time frame.

6. To Host a Panel Discussion – Hosting a panel discussion with other experts is a great way to boost your own credibility, plus give your panel a platform to teach something to your audience. Your audience will be thrilled that you brought them experts too.

7. To Broadcast an Event – Are you at an event that’s relevant, or at an event and you thought of something relevant to share? Even if you’re just taking a walk and think of something important to share with your audience, it’s always a good time to go live.

8. To Stream a Relevant Interview – If you plan to interview someone for a blog post, an article, or a review, a great way to do it is to interview them live for Facebook. Later you can transcribe the interview and repurpose it more easily.

9. To Cheer on Your Affiliates – People like to be praised and encouraged. Use Facebook Live in your affiliate group to talk about who is making the most sales, and to give tips about how to make more sales.

10. To Announce Breaking News – A wonderful use of Facebook Live is to announce breaking news. Selling more than ever before? Tell the world. Find out some juicy industry info going down? Go live. It’s fun to be on the cusp of exciting news.

Which one are you going to try first? Remember, you can always delete it. If you want to practice, set your settings so that it’s only showing to yourself, or create a small group of friends to help you practice. Once you get the hang of it, you can go live whenever you want to share something with your audience.

Nine Facebook Live Tips to Look More Natural

Everyone is naturally nervous about being on video. Going live brings that anxiety to an entirely new level. Whatever happens live, happens – and there is a record until you delete it. But, if you take the time to practice and prepare, while nothing can ever go perfectly, you can appear very natural and in your element on Facebook Live.

1. Ensure That You Have Good Lighting – If you can’t afford to buy lighting, you can just do the event in front of a window where the light shines in. But, getting the right lighting doesn’t have to be expensive. You can buy lighting that works from Home Depot. If you wear glasses, put the lighting up high so that it doesn’t reflect in your glasses.

2. Check Your Sound – One of the problems that people experience most with video is sound. You may want to invest in a professional mic instead of using earbuds. Some people do fine with earbuds, though. Check how your sound is and ask people who do videos that have great sound what they use.

3. Be Prepared – Sometimes, one reason people have issues going live is that they don’t know their topic and they’re not sure what they’ll say. Give some thought to what you’ll talk about. Use notes if you need to for words you are uncertain about how to pronounce or names and quotes that you want to remember. Nothing is wrong with looking at notes.

4. Be Sure to Flip the View – Sometimes the view of the video is in mirror view. It depends on your device on how you change it, but you’ll want to change it so that you’re not in mirror view.

5. Notice Your Background – The background of your video can distract or add to your appearance. How it looks depends on your own personality and your niche. You don’t want to be fake, but you do want to be comfortable. Try out different solutions so you find out what works best for you.

6. Talk Like You Normally Talk – Something weird happens sometimes to people when they know they’re being recorded. They start talking differently and using words they’re not accustomed to using. Plus, they always try to fill the air with sound. This is not natural. It’s okay to pause and think about what you’re saying. Silence can be a good thing.

7. Be Yourself – Even as you practice improving, you want to be who you are. If you don’t wear business suits to work, don’t wear them in your videos. If you do like to dress up, do that. If you like wearing makeup, do it. If you don’t, you don’t have to. Good lighting can help if you have any skin issues, or you can just wear light makeup to help if you need it.

8. Know Your Audience – Before you plan your first live event, you need to know who you are, who the audience is, what they need, what their pain points are, and how you can best help them and serve them.

9. Know Your Niche – You don’t want to go outside of your niche when you perform your live events. If your niche is about spreadsheets, you don’t want to do a cooking demo. You want to be interesting to your audience about your niche and not go outside of it.

Going live may be nerve-wracking but after you do it more, you can keep improving as you watch your videos play back. You can watch for lighting, listen to the sound, and notice where you do trip up – usually it’s because you are trying to be perfect. All of this will help you improve. Let go of the emotion, look at the data, and change one small thing to make it better with each Facebook Live event!

What do you think?  Did I miss any tips?  Let me know how you look natural during your Facebook Live events below.

How to Stay Calm during Your Facebook Live

When you’re nervous about something, it can be hard to stay calm. And when you’re nervous about doing a live event, it can get in the way of the enjoyment of it. Let’s talk about some tactics that can help you stay calm during your Facebook Live.

* No One Is Perfect

It’s okay not to be perfect during your live event. The most important aspects are that they can see you or what you want them to see, and that they can hear you. When you first sign on, give it time for people to show up, and then ask them if they can see you and hear you fine. It’s fine to adjust once you’re live.

* Technology Screws Up

Sometimes your internet isn’t working right, or a guest’s internet isn’t working right, or something goes wrong. That’s okay; you can start over. There is no time limit or reason you can’t just ditch it and start again. One tip that works is if you’re using your computer, hardwire yourself to the net instead of using Wi-Fi.

* Have Notes

If you have certain things you want to talk about, quotes you want to share, and other information, don’t rely on your memory. Instead, write down some notes. It’s also OK to look at your notes. Nothing is wrong with having notes. You do not have to stare the camera in the eye the entire time you’re live.

* Allow for Silence

Don’t try to fill the void with sound at all times. It’s okay for there to be silence at times. Knowing this will help you avoid saying “um” and “er” too much – but even if you do say these things sometimes, it’s okay. Be who you are and let yourself know that it’s okay to be who you are.

* It’s OK to Look Down at Chat

Sometimes you need to read the chat, and it requires you look down. While this is not ideal in terms of the picture-perfect camera pose, Facebook Live isn’t about that. You want the live session to be interactive, which means you need to read what people are saying during the event.

* It’s OK to Take Time to Type in the Chat

Sometimes you may want to provide a link or other information that requires text, so typing in the chat or having someone else do it during the live is fine. You want a lot of interaction, so encourage that. If you know you want to share certain links, put them in a note file, so you can copy and paste them easily.

* Go Live One Hour before Time to Tell Them You’ll Be Here Soon

This might seem strange, but this is a good way to check that the technology is working. Go live quickly just to express your excitement that you’ll be starting in an hour. Then listen to it and watch it to make sure your sound and lighting are working.

* Freshen Up Right before Your Live Session – Brush your teeth if you can, go to the bathroom, and get a cup of tea, water, or coffee to have with you during the event. You want to ensure that you are relaxed, feel good, and carry the mood with you that you’re going to talk to your friends.

If you have any type of rituals you like to do – like meditate, pray, or pet your dog and cat before the event to help calm your nerves, that’s great. However, one thing that can be said about some nerves is that on camera, nerves often come off as high-energy instead of fear. That can be a good thing too!

What do you think?  Do you have any tips or tricks for staying calm during a Facebook Live?  Share them in the comments along with a link to one of your Live events showing you utilizing your tip.