Introvert… Who Me?

One of my friends and I were talking about personality traits and he sent me the video below. Take a look and I’ll continue my thoughts afterward.

 

This video freaked me the hell out!

 

OK, it wasn’t nearly that bad but after reviewing it a couple of times, some things about me made perfect sense…at least in explaining it to people in the future. Below, I’ll put the things that really stood out to me:

 

  • Needing to recharge after spending time with people

 

I really like to spend time with folks but after I’m done, I need recuperation time – quite a bit of it! Many of my friends and partners over the years did not understand this part of me – heck, I didn’t understand it myself.

 

If I don’t get that time to re-set myself, I feel out of balance and I’m not as nice of a person as I know I can be.

 

  • Being calm during fights

 

I try not to get into arguments much but over the years I’ve always heard, “You don’t care,” or “You’re so nonchalant about this…” I never tied that into a trait related to me being a loner.

 

It’s not that I don’t care – again, it takes me off balance and I don’t like that feeling.

 

  • Being kind towards others

 

This one has gotten me into trouble. I don’t want to hurt anyone’s feelings, even when they piss me off. Unfortunately, many view this as a weakness in today’s society and they try to push you to see how far they can get. Most times, especially since I’ve gotten older, they’re not allowed to push very far at all.

 

What do you think of the video? Share your thoughts and whether anything stood out to you about yourself or someone you know.

Bloomberg‘s Apology Is Political Theater

I have scrutinized the “apology” of former New York Mayor Michael Bloomberg for the Stop and Frisk practice and frankly find it to be a sad, wretched act of political theater.

 

Suddenly, Mr. Bloomberg finds it in his heart to extend a half-assed apology when he was just endorsing the practice earlier this year?

 

I can’t speak to his way of thinking at the time.  In the early 2000s, there was a distinct mode of thinking when it came to combatting crime.  Since then, research has shown that the practice of Stop and Frisk devastatingly affected  people of color.  End of story…

 

This speech does not clear Mayor Bloomberg in light of his recent defense of the practice.  He should put his money where his mouth is and endow programs that engage in battle against the new Jim Crow policies of policing today.

 

As they say, “What have you done for me lately…”

Ten Ways to Use Facebook Live to Market Your Business

There are so many ways to use Facebook Live to market your business that it’s hard to stop at just ten. As you read these ideas, it’s likely you’ll think of even more ways. When you do think of ideas, write them down in a file so that you can try them out.

1. Host an Affiliate Contest – Your affiliates love contests. A contest will get any launch or refresh of a product off to a great start and keep it going hot throughout the contest. Start mentioning what’s happening in your affiliate group a week before your launch, then conduct a live every day during the contest to announce who’s winning and to give tips for them to promote more effectively.

2. Host a Customer Contest – Go live and then invite your customers to go live in your group or on your page. Tell them you want to hear about how they use your product or service, and what a difference it’s made for them in their lives or business. This is a great way to get testimonials that can even go viral. Whichever live gets the most likes, wins.

3. Host a Round Table with a Panel of Experts – Bring in some experts about your topic and host a round table. Allow viewers to submit questions in advance so that even those who watch the recorded version can get their question in. Then let the panel offer their advice on the question. You can have many questions or just one question, weekly or monthly.

4. Participate in a Viral Challenge – Even though in some cases it’s not relevant to your business, it can still get the word out about your brand. Sometimes they have robot challenges, ice bucket challenges, and lip-syncing challenges. Going live doing one of these, then sharing the video result, is a great way to go viral.

5. Host an Open Question Hour – You can go live at any moment and let people ask questions while you’re live. You can give your people a warning via email and announcement or by scheduling the Facebook Live, but you can also do them last minute.

6. Create Private Content for Your Group – An effective way to use Facebook Live is to create content only for your private group. Announce it on your page, market it through your email lists, and blog – but require them to join the group or membership to get the content. You can even make this another income stream.

7. Share a Day in the Life – You get four hours to stream, so you can host a working session where you work live while everyone can watch. You can talk about what you’re doing, share with them how you do what you do, share your screen, demo what you’re doing and so forth during the live stream.

8. Share How You Decide What You’ll Do Today – Start the morning off with a motivating five-minute live video talking about your plans for the day. You can get on and say, “Today I’m going to knock out this website, upload the 30 blog posts I purchased Friday, add CTAs to them, and rock this day. What are you doing today?” Then invite them to respond to the video below. Of course, you’ll add some reasoning and some information. Facebook Live usually needs to be longer than five minutes to get more viewers, but in this case watching the recording can be energizing too.

9. Host an Open Live Critique Hour – This will work for many different niches, marketing experts, content experts, logo designers, coaches, and so forth. Invite people to be in the hot seat and get critiqued for something that you can normally fix if they hire you.

10. Conduct Regular Training – You can train people how to do things via Facebook Live. It doesn’t matter if it’s knitting, creating spreadsheets, cutting hair, doing makeup, or cooking. Think about the things you know how to do that’s relevant to your audience, and show them how to do it.

If you try any of these ideas, keep track of the results. How many conversions do you get? How many people watch it live versus watch the recording? What ways did you repurpose the content you created and what were the results from that? In marketing, data is important and can help you figure out what your audience likes most, and what delivers the most value to them and adds to your bottom line.

What do you think?  Share your thoughts in the comments…

Regret

Have you ever heard someone say, “I don’t regret anything that’s ever happened to me because it made me who I am today…”?

 

Well, between you and me and the four corners of this blog – I think that’s a load of crap.  Who can honestly travel life’s journey and not feel regret about anything whatsoever?  Maybe someone who doesn’t understand what the definition of regret is?

 

Regret (Noun) – feeling of sadness, repentance, or disappointment over something that has happened

 

I don’t know about you but there’s plenty of “stuff” that I have some form of regret for over the span of my lifetime.

 

I think the single major thing I have regret for is not working on forgiveness towards my father.  I won’t delve into why there would need to be reconciliation, but I can certainly share that my not working on it has caused tremendous pain for me over time.

 

While I believe that I’ve turned out to be a pretty decent guy, I couldn’t work on my feelings of abandonment and depression until recent history through therapy/counseling.  That wasn’t fair to me, first, and it wasn’t fair to the people I was in relationship with over the years – whether family, friend or significant other.  I would either be all in or placing that wide-open space because I just knew that if someone that helped in my creation could make me feel that way, why wouldn’t someone else do the same?

 

I truly have remorse for this.

 

Has it stopped me from growing?  Absolutely not but I can recognize my own failings and continue to learn and grow with each passing day.

 

I guess you can say, “I’m a work in progress…”

 

Is there something you have regret for in your life?  Have any thoughts for me that you can share?  Give your advice or what worked for you in the comments.

 

Thanks for reading this rambling entry!

The First 40 Years

I turned 40 years old back on October 11, and I’ve been trying to think of a way to mark that occasion here on the blog.  Would I start a new series of posts or reflect on a variety of things?

 

I think the answer is – Yes, both please!

 

I’m not even sure why I’ve put as much significance on this random birth marker, but I have…so I’m going to go with it and use it for some content!

 

Author’s note:  Remember, I’ve just started this blog so there will be quite a bit of experimenting here – and I promise I won’t delete the failures.  After all, I may look back one day and decide this blog entry should go into a future book or something…

 

What I’ve learned in my first 40 years

  1. Drink plenty of water – it will keep you hydrated and make you look younger than your years (See my picture on the home page)
  2. Friends will come and go – the ones who are worth longevity will still be around through it all. That’s not to say there won’t be times that there is a lull in the friendship, but they will be there when it counts.
  3. Life happens – there’s going to be curve balls for sure! You can’t let it destroy you.  You either keep living and roll with the punches or not.
  4. Do good in the world – to your ability, not what you think will get you the most attention.
  5. Learn to say, “No!” I’m still working on this one…
  6. Take time each day to move – try Pilates or yoga. I love Pilates and the added benefit is that it makes my thighs and ass look good.  Just saying…
  7. Don’t be afraid to get counseling – we all go through stuff on this journey and sometimes we need to release it, or it will make us not enjoy what we have.
  8. At the end of the day, you are the only one that has to live with you – it’s OK to talk to folks to get their advice but only you have to live with your decisions (Note: I’m a single guy with no kids…)
  9. Don’t be afraid to laugh out loud!
  10. Keep living…

 

So, what do you think?  I would love to read your comments below.  While you’re there, can you share some things you’ve learned along the way?  I’m still learning myself…

 

Thanks for reading!